Music

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance

‘DAMN, SHE’S GOOD’
A photo illustration of publicist Tree Paine and Taylor Swift.
Photo Illustration by Thomas Levinson/The Daily Beast/Getty/Reuters

In 2023, Taylor Swift cemented her place at the top of culture. How much does she owe that rise to Tree Paine, the mysterious publicist with a tight grip on her media narrative?

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