After hawking Teslas on the White House lawn, the Trump administration is selling off Easter.
The White House has begun soliciting offers from corporate sponsorsâwith packages ranging from $75,000 to $200,000âfor this yearâs Easter Egg Roll, according to CNN.
Sponsors who have received the pitch deck have been promised âvaluable brand visibility and national recognitionâ for supporting the event. The businesses would also be responsible for providing activities and giveaways, according to CNN.
Sponsors would also get access to an âinvite-only brunch hosted inside the White Houseâ by First Lady Melania Trump and a private White House tour. It was unclear whether the American Egg Board, which has sponsored the egg roll in the past, would remain part of the event.
The money raised through the sponsorships will go to the White House Historical Association, a private nonprofit organization, the administration told CNN.
The White House and the American Egg Board, respectively, did not respond to immediate requests for comment.
The Easter Egg Roll dates back to 1878 during the Rutherford B. Hayes administration and has become a time-honored tradition across partisan lines. The event, which costs hundreds of thousands of dollars to produce, has been produced by Egg Board since 1977. It expanded its support for the event in 2016.
The move would extend the White Houseâs use of federal property for commercial purposes. President Donald Trump displayed Teslas on the White Houseâs South Lawn last week alongside Tesla CEO and Department of Government Efficiency head Elon Musk.
The event, which came as Democrats nationwide rebuked the electric vehicle company and sent its stock price plummeting, drew harsh criticism from ethics groups over the imagery of a White House used as a car dealership.
