Tucker Carlson's Show Sheds Advertisers After Immigration Comments: Report
NEW LOWS
The drop in advertising comes in the wake of Carlson's controversial comments on immigration.
Lucas Jackson/REUTERS
Tucker Carlson’s nightly show on Fox News has been hemorrhaging advertisers since the conservative host said that immigration makes the United States "poorer and dirtier and more divided” on Dec. 13, according to The Hollywood Reporter. Whereas Tucker Carlson Tonight routinely had some 40 corporate ads prior to his comment, the average has since been some 28 nightly -- plummeting to a low of 21 Wednesday evening. Tucker Carlson Tonight has also gone from five ad breaks to four “and has leaned far more heavily on so-called house ads that promote Fox News programming and Fox Broadcasting Company scripted television shows,” The Hollywood Reporter notes. “Carlson's show now regularly includes as many as seven such ‘house’ ads, which help fill lost spots, along with public service announcements,” the outlet also said. A Fox News spokesperson reportedly said that shows usually have lighter ads “during the holiday period between Christmas and the first few weeks of the New Year. Ad loads pick up toward the end of the month.”
