Industry insiders were once worried that Pixar’s Up would do less well than the company’s previous efforts, given its unmarketable main characters. They were wrong: The film is on pace to become Pixar’s second-highest grossing of all time, beating all previous efforts except for Finding Nemo. Through Sunday, the film’s domestic total was $187.4 million. Though only 40 percent of theaters are showing Up in 3-D, those theaters have accounted for 60 percent of its gross. In order to move into second place, it is expected to beat The Incredibles' $261.4 million take.
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