Watch George Steinbrenner Moments, from Seinfeld to His Commercial With Billy Martin

“My Way” Interview With 60 Minutes

In this revealing 1987 interview with 60 Minutes, Steinbrenner says that he doesn’t really care whether his players like him, only that they respect him. Correspondent Ed Bradley refers to Steinbrenner as a “self-styled General Patton of baseball.” But was Steinbrenner a graceful loser? Apparently not. Here he says that his “foot has gone through a number of television sets.”

Steinbrenner Does Seinfeld

Though creator Larry David usually played the role of George Costanza’s seen-only-from-behind boss George Steinbrenner in Seinfeld, like in this classic “Billy Martin” rant, Steinbrenner himself filmed a cameo appearance in Season 7. The scenes were unfortunately cut from the aired episodes, but thanks to the magic of TV on DVD, you can watch his hilarious turns here.

Yankees Television Station Tribute

Current Yankee Manager Joe Girardi, superstars Alex Rodriguez and Derek Jeter, and executive Brian Cashman come together in this tribute to Steinbrenner made in 2008 by the Yankees Entertainment Sports Network. Along with the warm words, there’s rare footage of Steinbrenner actually playing baseball as an ace fielder.

Steinbrenner and Oft-Fired Billy Martin Team Up for Miller Lite Commercial

Steinbrenner fired Yankee Manager Billy Martin five different times. Only one of these stints lasted longer than a season. In one of baseball’s most infamous off-the-field feuds, Martin once publically called “The Boss” a convict. But, as this ad for Miller Lite would suggest, the two got along famously. Kinda.

Steinbrenner Lets Loose with Jeter in Visa Commercial

In this lighter Steinbrenner moment, he joins forces with beloved Yankees shortstop Derek Jeter in a Visa commercial. After berating Jeter for his extravagant lifestyle (all of which is made possible by Visa), “The Boss” ends the commercial dancing the night away in a conga line.

“The Boss” Arrives at the 2008 All-Star Game

Yankee fans—and fans of baseball for that matter—displayed their affection for Steinbrenner as he arrived at Yankee Stadium at the 2008 All-Star Game. While getting a standing ovation, Steinbrenner was driven around the field and brought to the pitcher’s mound, where he threw out the ceremonial first pitch.

The Dedication of Steinbrenner Field

Previously known as Legends Field, George M. Steinbrenner Field in Tampa, Florida, was christened after the legend himself in March 2008. Steinbrenner’s children and grandchildren, as well as George himself, were on hand for the renaming.

Sportswriter Bill Madden's Favorite Steinbrenner Story

In this interview with YES Network, Bill Madden, author of Steinbrenner: The Last Lion of Baseball and a sportswriter for the New York Daily News, tells a lesser-known story of Steinbrenner's musical background. Specifically, Steinbrenner had a short stint as an organ player for the Yankees that ended in him getting "fired."