Entertainment

What Does It Mean That Gwyneth Paltrow’s Goop Is ‘Going Mass’?

GOOP FOR ALL

For years, Goop’s brand identity has been centered around exclusivity. Now, Gwyneth is out here praising Target.

Helen Holmes
Helen Holmes 

Culture Reporter

A photo illustration of Gwyneth Paltrow inside of a Target carrying her goop products
Photo Illustration by Luis G. Rendon/The Daily Beast/Getty
Helen Holmes

Helen Holmes

Culture Reporter

helenbholmes

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