Why Sheldon Adelson’s New 'Rethink Israel' Website Is Doomed to Fail

Sheldon Adelson's new website, Rethink Israel, aims at making Israel 'cool, not uncool.' But this kind of 'beyond the conflict' PR strategy always falls flat. Here's why.

Alan Elsner

Published Oct. 24 2013 2:00PM EDT 

Alan Elsner

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