Fashion

Why These Olympic Athletes Always Win Gold in Fashion

RUN THE RUNWAY

This year’s Olympics may be controversial, but its best-known athletes still deftly understand the power—and paycheck—that comes from personal branding.

Alaina Demopoulos
Alaina Demopoulos
210622-Demopoulos-olympic-fashionistas-tease_phoal1
Photo Illustration by Sarah Rogers/The Daily Beast/Photos via Getty
Alaina Demopoulos

Alaina Demopoulos

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