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“What’s better than a great combo? Easy, a Texas-sized combo.” And, Wrangler and Whataburger’s new joint capsule collection is the hottest combo of them all. That’s right—iconic western and denim label Wrangler has joined forces with the beloved Texas-favorite burger chain to serve up some serious retro style just in time for spring. While not exactly the most obvious candidates for a mutual collab, the pairing still feels like a natural partnership, especially given that both brands have deep roots in Texas culture and pride themselves on an enduring commitment to quality and authenticity in every bite (and button-down, respectively).
“Here at Wrangler, we’re all about weaving our heritage into something fresh for today,” said John Meagher, Vice President of Global Brand Marketing at Wrangler, in a press release announcing the collaboration. “And this collab is no exception. We’ve teamed up with Whataburger to serve up some Western style with a side of orange and white, iconic Whataburger logos, and taglines that’ll have you craving more.”
The collaboration drops just in time for the start of Texas’ rodeo season—but you don’t have to be a cowboy (or cowgirl) to enjoy the limited edition drop. The 33-piece apparel and accessory collection includes a curated assortment of men’s and women’s items, including nostalgic graphic t-shirts, denim jackets, trucker hats, and, of course, jeans emblazoned with Whataburger’s signature “Flying W” and other drool-worthy hamburger-inspired imagery.
Whether you’re off to a two-step session with your S.O. or just looking to spice up your look next time hunger strikes and you’re in the mood for one of the best fast food burgers (and breakfasts) in the country, Wrangler and Whataburger’s sizzling limited edition drop has everything you need to channel your Texan-appetite into unique fashion this spring.
