YouTuber Jake Paul Builds a Multimillion-Dollar Empire—With the Help of Thousands of Tween Fans

While clueless millennials pretend not to know who he is, Jake Paul is busy transforming what it means to be a social-media influencer—and building an empire along the way.

Taylor Lorenz

Published Dec. 11 2017 5:00AM EST 

Taylor Lorenz

taylorlorenz

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