Tech

America Is Selling Its Soul to SoulCycle

FITNESS ALTER

Americans are worshiping to the tune of 8,000 daily SoulCycle rides. And with an IPO on the horizon, the fitness cult is coming your way.

articles/2015/08/29/america-is-selling-its-soul-to-soulcycle/150828-adamic-soul-cycle-tease_trkleo
Dina Litovsky/The New York Times

Got a tip? Send it to The Daily Beast here.