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Liz Mair is the founder, president and owner of Mair Strategies LLC, a strategic communications firm established in 2011 that focuses on public affairs work and opposition research overwhelmingly for major corporate and trade association clients. In the past, she has advised Republican candidates, officeholders and committees including the RNC, Carly Fiorina, Rick Perry, Rand Paul, Scott Walker and Roy Blunt on communications. A dual US-UK citizen and recovering debt finance/banking solicitor, Liz has been active in immigration reform, free trade, spending restraint, limited government, tax reform, civil liberties and gay rights advocacy on both sides of the Atlantic, including in her paid work. A Republican, Tory, and avid Arsenal FC supporter, she is based in the New York City area where she lives with her husband, son, and Internet- and cable-TV famous cats.

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opinion

Really, Who Cares About the Veepstakes?

THE STAKES ARE LOW

Here’s the truth most of the media and punditocracy don’t want you to hear: Except in the rarest of circumstances, vice presidential selections will not have any impact on voters.

Liz Mair | Published Aug 10, 2024
opinion

The Case for Ditching Biden and Making Kamala Harris Step Up

CHANGE IS COMING

You might think Harris would have no chance at the presidency, but in fact, the numbers show she might have a shot.

Liz Mair | Published Jun 29, 2024
opinion

Candidates Who Are Actually Funny Usually Win Debates

COMEDY > WONKERY

Forget about typical debate prep, Biden and Trump’s advisers should be helping them make American voters laugh.

Liz Mair | Published Jun 26, 2024
opinion

Dems Are Delusional About Why They’re Losing Hispanic Voters

WAKE UP

Biden and the party’s elite just don’t want to accept that their messaging and management are turnoffs to a constituency they’ve long taken for granted.

Liz Mair | Published Jun 18, 2022
opinion

DeSantis Could Lose Every Legal Battle, Still Win His War

SLY AS A FOX

Love him or loathe him—as the culture warrior-in-chief, the Florida governor keeps improving his odds as a 2024 GOP contender.

Liz Mair | Published Apr 22, 2022
opinion

The Blue Wave Happened Because Republicans Were Lazy

OUTHUSTLED

Of course Trump didn’t help. That’s a given. But too many Republicans paid no attention to local issues and just tried to coast.

Liz Mair | Published Dec 25, 2018
opinion

Democrats Employed Russian-Style Dirty Tricks

RUSSIAN TO JUDGMENT

Some Dem techies tried to tie Roy Moore to thousands of faked Russian Twitter accounts. You needn't care about Moore to worry about where this leads.

Liz Mair | Published Dec 21, 2018
opinion

‘Cocaine Mitch’ Embraces Sentencing Reform

WHITE CHRISTMAS

Sing a hallelujiah chorus or three as the GOP Senate leader allows a vote on a measure that will really help all those Trumpy voters in Kentucky.

Liz Mair | Published Dec 12, 2018
opinion

Labor Secretary Went Easy on a Serial Pedophile; He Must Go

DISGRACE

Labor Secretary Alexander Acosta, when he was the U.S. attorney in Miami, let serial pedophile Jeffrey Epstein off appallingly easy. This is as open and shut as it gets.

Liz Mair | Published Dec 03, 2018

Things Have Gotten So Stupid, We’re Now Politicizing Food

MAKE THANKSGIVING SANE AGAIN

Can’t we just all eat ourselves into a food coma without judgment?

Liz Mair | Published Nov 22, 2018

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