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Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space.He is the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of The Cannabist; primary subject of feature documentary Rolling Papers; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter.

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420 Money Helped Inspire Boehner’s Cannabis 180

Joint Ventures

Hundreds of thousands of Americans were locked up for being in the business the former speaker of the House is now in for himself.

Ricardo Baca | Published Apr 12, 2018

The Three Kings of Cannabis Announce a Joint Venture

Joint Ventures

It's being called ‘the largest global cannabis partnership to date.’

Ricardo Baca | Published Nov 17, 2017

Whoopi Goldberg: Pot Is the ‘New Penicillin’ for Period Pain

JOINT VENTURES

She fires back to politicos dismissing period pain as ‘not real’: ‘What do you mean, real pain? It’s not real pain if I get a period, but it’s real pain if I kick you in the nuts?’

Ricardo Baca | Published Oct 25, 2017

Canada Could Stock Weed in Liquor Stores

JOINT VENTURES

With Prime Minister Justin Trudeau’s administration moving toward full legalization of marijuana, questions remain about how and where pot would be sold.

Ricardo Baca | Published Aug 18, 2017

He Traded His Helmet and Pads for Vapes and Dispensaries

JOINT VENTURES

The former Baltimore Ravens player is invested in several types of cannabis-related businesses and advocates medical marijuana treatment for athletes.

Ricardo Baca | Published Jul 15, 2017

Pot Industry Deals With Ultimate Buzzkill: Self Regulation

JOINT VENTURES

A new organization hopes to create universal standards for the fledgling legal marijuana industry.

Ricardo Baca | Published Jun 25, 2017

Coming to a Town Near You: Weed Farmers' Markets

Joint Ventures

It’s not legal (yet), but the Green Market emphasizes access and variety over Prime Minister Justin Trudeau’s still-developing framework for legal weed.

Ricardo Baca | Published Jun 10, 2017

Hippie Vermont Kills Legal Weed’s Buzz

JOINT VENTURES

Even with legislators (not voters) leading the way toward legalization in the liberal Green Mountain State, adult-use cannabis proved it’s hardly a shoo-in.

Ricardo Baca | Published May 26, 2017

Nevada’s Green Rush: From Vote to Pot Sales in Record Time

ZERO TO 420

Recreational marijuana sellers will be open for business on July 1—blazing speed when it comes to states’ post-election legalization efforts. How did the home of Sin City do it?

Ricardo Baca | Published May 22, 2017

Legal Weed’s No. 1 Enemy

JOINT VENTURES

Kevin Sabet, who’s fighting to slow the momentum of the cannabis legalization movement, says he will battle to the bitter end.

Ricardo Baca | Published May 12, 2017

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