Elections

Joe Biden’s Simple but Pricey Facebook Ad Strategy: Target the Olds

WHERE THE MONEY IS

Over 82 percent of the ads his campaign has purchased have been seen by voters 45 and older.

Gideon Resnick
Gideon Resnick 

Political Reporter

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Photo Illustration by Elizabeth Brockway/The Daily Beast/Getty
Gideon Resnick

Gideon Resnick

Political Reporter

GideonResnick

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