âYeah! Vote. Inspire. Vote! Inspire,â rips through the speakers over a thunderous bass and whistling flute. This funky fresh rap chorus doesnât belong to Kendrick Lamar or Lil Wayne. Itâs the GOPâs very own dynamite MC, Dr. Ben Carson.
Carsonâs campaign released the dope 60-second track, which sounds like the way the DARE program might approach hip-hop, on Thursday morning ahead of its debut on âurban radioâ in eight predominately black cities Friday.
The radio ad buy cost the campaign a reported $150,000 but the amount of twerking that will ensue will be priceless. âFreedom,â likely to become a Billboard Top 100 hit, is set to air in Miami, Atlanta, Houston, Detroit, Birmingham, Jackson, Memphis, and Little Rock.
Rapper Aspiring Mogul, who refers to himself as a âChristian Republican Rap Enigmaâ on Twitter (his avatar is a picture of him leaning against a wall with a seemingly photoshopped picture of the former neurosurgeon), lays down dope rhymes like âVote and support Ben Carson for our next president. Itâd be awesome!â
Interspersed with these inspiring lines, sure to captivate young black audiences and Nickelodeon viewers nationwide, are portions of Carsonâs previous speeches.
âAmerica became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation, and thatâs what will get us on the right track now,â Carson ferociously raps as Mr. Mogul inconspicuously yells âVote. Vote. Voteâ in the background.
Carsonâs campaign has shown Mogul love in the past, sharing his song âBlack Republicanâ on the campaignâs official Facebook page with a caption reading: âRepublican Rap, who knew!â
Mogul told The Daily Beast that he has been involved in Georgia politics for many years, and he is thrilled to be included in the campaign of a man he admires a great deal.
âIâm excited but Iâm actually inspired that an African-American such as Dr. Carsonâa great leaderâwould be able to step up. Because you do take some hits for being a conservative African-American in America,â Mogul said after noting the song only took him 20 minutes to write.
He wouldnât say how much, if at all, the campaign paid him for the song and referred me to his attorney. But Mogul is just happy to maybe get him to start listening to rap.
âTo my understanding, he loves classical music, specifically Haydn,â Mogul said when asked if Carson would ever rap alongside him. âI donât necessarily think Ben Carson would rap himself but I think he has an appreciation of any musical form if he sees talent. And on some level, I think God blessed me with just a little bit of talent.â
Mogul also said heâd be open to the opportunity to shoot a music video to accompany the jam.
Carson campaign spokesman Doug Watts told ABC News that the ad is reaching out to black youth in âa language that they prefer.â Because plain English is simply not enough to get their attention.
âReaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,â according to the Russell Simmons of the GOP.
Carson did in fact get the highest percentage of black voters among GOP candidates in a matchup with Hillary Clinton in a recent Quinnipiac poll. To put it in perspective, though, she gets 73 percent and he has 19.
Watts did not respond to The Daily Beast when asked if there will be a music video associated with the song and if Carson plans to rap himself.
âThis happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,â Watts told ABC News. And boy does it seem like heâs right.
In a statement to The Daily Beast, longtime rap journalist and Genius editor John Kennedy said: âBen Carson is trolling everyone with his latest campaign ad. It comes off as not only out of touchâthe track sounds like something Burger King might release to sell a Whopper Jr.âbut also insincere. Carson has publicly denounced hip-hop in the past and now uses it as an obvious pander to the youth vote. But people see right through it.â
There are two comments on the SoundCloud link so far. User dagogarcia writes âNEW SHITâ and Joe McAtee says âBEN CARSON GOT BARS.â
No word on whether Drake will hop on the remix.
â Asawin Suebsaeng contributed reporting.