Fashion

Please Know That Viva Magenta, Official Color of 2023, Is Red, Not Pink

THE SHADE OF IT ALL

“It’s not a red that’s aggressive, it’s a red that’s assertive,” Laurie Pressman, vice president of the Pantone Color Institute, insisted to The Daily Beast.

Helen Holmes
Helen Holmes 

Culture Reporter

221206-color-of-the-year-hero_ncpym1
Illustration by Elizabeth Brockway/The Daily Beast
Helen Holmes

Helen Holmes

Culture Reporter

helenbholmes

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